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Lagardère Travel Retail opens its doors in Peru

Lagardère Travel Retail today announced the opening of three Aelia Duty Free stores at Jorge Chávez International Airport in Lima-Peru, under an innovative profit-sharing agreement entered into with Lima Airport Partners (LAP) last year. These openings mark the beginning of the group's operations in Latin America, which will be followed shortly by several A&B openings at Santiago de Chile Airport. Passengers passing through Jorge Chavez International Airport will be able to shop at the Aelia Duty Free stores, over a total shopping area of 3,000 square meters, in International Departures and Arrivals. The stores will feature all major duty free commercial categories, with travel accessories, souvenirs and snacks. "It has been a great challenge to build operations from scratch in just a few months and we are very happy to finally be open to passengers traveling to and from Lima. We are very grateful to our partners at LAP for such a fruitful collaboration and for their support. Our mutual understanding and shared vision brought value, far beyond the terms of our contract," said Cyril Letocart, CEO of Lagardère Travel Retail Peru. Lagardère Travel Retail's differentiating approach is to combine the highest international standards with a commitment to promote and leverage local expertise and knowledge. The world-class international Aelia Duty Free concept will significantly enhance the passenger experience and diversify the offer within the airport. In total, 15 new local brands have been added to the portfolio and Lagardere Travel Retail plans to further expand this local range by adding more than 20 new local brands in the coming months. "We are very pleased to start operations of the Aelia Duty Free stores at Jorge Chávez Airport, hand in hand with an experienced and recognized company such as Lagardère Travel Retail, being also a strategic partner for LAP's commercial relationships and new business models. This alliance responds to our commitment to offer a unique and innovative experience to passengers, with quick responses to the needs of users, adapting to the new and changing demands of the industry," added Lucio Benavente, LAP's Retail Manager. It should be noted that the group was awarded the Duty Free Shops operations at Jorge Chávez International Airport by LAP in July last year, under a long-term concession contract based on a profit-sharing basis. This agreement marked the first large-scale materialization of a business model that has been widely discussed in the industry to better balance risks and benefits between the parties, as well as to unlock growth potential. "We opened our Lima office four months ago with four employees and have built a dynamic team of 120 employees ready to deliver the highest standards of customer service to passengers. Our focus for the coming months will be to enhance the customer experience and bring the best of Peru to Lima Airport!" remarked Letocart. In line with the airport's innovative renovation plan, Aelia Duty Free plans to present a significant "Sense of Place" dimension with a wide range of local brands and products to give passengers a first or last taste of what the unique Peruvian culture has to offer. The local offer represents 15% of the total product range, with more than 800 product references. In this framework, following the group's social responsibility commitment to support producers and local economies, Aelia stores are committed to better champion the "Peru" brand; in addition to the 100 jobs being created locally to run the operations, the staff will include 20 young people from the "Tu Futuro" program, developed by Lima Airport Partners in alliance with Asociación Forja to promote youth employment in the Callao region where the airport is located. Finally, more than 40 local suppliers have been referenced, staff uniforms and store furnishings 100% locally manufactured. The strong assets that have built the recognition and success of the Aelia Duty Free brand worldwide will also be available in Lima; through an unrivaled range of international brands, animations and experiences for travelers.

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